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Adapting to Changing Times

Alternative Uses for
Club Spaces

As the Club continues to evolve, the demand for space remains top of mind for the member experience. How can an established club offer more with only so many square feet? Creativity and innovation have led the charge in order to provide a unique experience for our membership.

OUTDOOR HERITAGE TRAIL

A 2.1 mile trail has been established in the unused wooded area of the club near the member boat landing. A value add for members with nominal cost.

EXPANDED TABLE GAME OFFERINGS

The game of mahjong has exploded across the United States, particularly among the female demographic at the Club. Instructor guided lessons have been a large hit as well as table rentals for private games at the Club. 

WELLNESS & RECOVERY

The focus of recovery has been at the forefront of our member offerings in fitness and wellness. Spaces traditionally used for workouts are now being transformed into recovery-focused areas.  

Community Engagement

One of the eight foundational pillars of the Club’s Strategic Plan is Community Engagement.
CCV has had a number of long-standing relationships in the community, and is striving to be recognized as a caring, active contributor to the Greater Richmond community in new ways.

 

We have been purposeful in our alignment of new community engagement efforts to:

  • Match community-identified needs

  • Establish connections to foster greater understanding in the public of our Club; likewise, foster greater understanding in the Club of the community around us

  • Identify organizations that have needs we can meet through our expertise

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Adapting to the Changing Workforce

"FAIR"-STYLE EMPLOYEE EVENTS

It's hard to capture every bit of information about employee resources in an email. The Country Club of Virginia's Human Resources team has been implementing Employee Information Fairs to better suit the needs of our large workforce.

Currently hosted twice a year, the Connection Fair, as well as the Health & Wellness Fair are two opportunities for employees to gain knowledge about the resources available to them with an open house-style event to better accommodate the diverse schedules of the team.

 

Our Connection Fair showcases Employee Resource Groups, The CCV Scholarship Program, and our employee-funded emergency fund CCV Cares. The Health & Wellness  Fair connects our employees to local medical practices, our Employee Assistance Program, and benefits-related information. 

Presenting this information in a fair format also allows the employee to seek out what is relevant to their wants and needs as a CCV employee.

ARTIFICIAL INTELLIGENCE (AI) POLICY

The Club has adopted an employee usage policy for A.I., with select team members have been testing Microsoft Copilot for CCV workflows. The Club will continue to monitor and evolve the policy as A.I. intersects with the employee experience.

Creating a village:
Hand-Me-Down Event for CCV Employee Families

CCV's Parent Resource Group hosted its inaugural Hand-Me-Down Event at the Connection Fair to raise awareness about the group and, perhaps more importantly, foster a village for CCV's employee parents.

 

Donations of children's clothes, toys, supplies, and more were collected one month prior to the event and then sorted by category and size. All employees were invited to could "shop" for items at the event, filling one paper grocery bag for free. 

The event was well received by parent, aunt/uncle, and grandparent employees. The Parent Resource Group plans to make this an annual event to help employees have a village at their job while also getting in some spring cleaning at home.

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Partnering with
the PGA TOUR
to Benefit the
Greater Community

As host of the Dominion Energy Charity Classic, a PGA TOUR Champions Charles Schwab Cup playoff event, CCV was able to help bring championship golf back to the City of Richmond.

 

The annual tournament included 1,000+ volunteers, 130+ sponsors, 11 hours of broadcast on the Golf Channel, $15 million estimated economic impact, and helped to generate in excess of $14 million for charity during the tournament's 10-year run.

 

Most importantly, hosting the tournament allowed CCV to support a charitable event, take pride in our Club and its history, open our doors to the community, bring championship golf back to Richmond and help write the next chapter of golf history at CCV.

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